Show emotion as appropriate, but dont use big gestures. Proactivity occurs during A. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. Private wiki servers require user authentication to edit pages, and sometimes even to read them. When preparing written products, it is important that your message is understood. Establishing relationships with news media representatives by being accessible and prepared. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. D. is only useful on television infomercials. The word zombie comes from Haitian and New Orleans voodoo origins. * The social media links provided are for reference only. More than 70% of the illnesses, hospitalizations and deaths are guys. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Technology has a great impact on your ability to manage the message. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Your media list should be current, complete, and tailored to your organization. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. Once again, we see a fire threatening our citizens and their homes. They can be seasonallike hurricane preparedness week. This course should take approximately 7 hours and 25 minutes to complete. Avoid acronyms. You can find the complete list of courses in the Spanish language course list. Speculation C. Summarizing D. Bridging, 12. Resident/Non-Resident, Trainer Program, etc. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? IS-29.A: Public Information Officer Awareness - FEMA Lesson 3 introduced the importance of establishing relationships with the media. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. User: 4. Now that you have some tips for better writing, lets look at how to write a news release. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Communication with internal agency personnel is A. not a role undertaken by a PIO. The test questions are scrambled to protect the integrity of the exam. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. .. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Communicates with internal and external stakeholders. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. 0 Next you need to identifyhowyou will communicate. Describe the role and function of the PIO. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. This includes: More information on learning about the whole community is presented in Lesson 4. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. Responds to the media while respecting restrictions on the release of sensitive information. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. B. describes a writing technique applied to social media content. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. Check off the things you would plan to include in your Go Kit and add other items as you see fit. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. Access to you and the newsmakers or persons in charge. Each time this test is loaded, you will receive a unique set of questions and answers. It is important to prepare each person to ensure your message is consistent. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. Email. Always connect with the Incident Commander before making any statement to the media. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. These people are your target audience. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. They can be timelesslike encouraging children to be active. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. Work within the emergency management system. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. Managing public information is another fundamental element of emergency management. When an emergency happens, ICS is implemented. Demonstrate that you are in the knowB. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. Describe the target audiences for the PIO. B. an important part of the PIOs job. Select this link to access a printable . What will you change in future campaigns? In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. D. a required responsibility of the PIO as outlined by NIMS.. The PIOs primary responsibility to organizational leadership as an advisor is to: A. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. Recall preparation techniques that contribute to a successful media interview. You need to write to your audience. B. (Passive). Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. D. The ninety-five (95%) segment of the 95/5 concept, 5. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. List the skills needed to be an effective PIO. An important part of your role as a PIO is to communicate with your community before something happens. A media pool: Note: Media pools can cause disagreements among the media. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. The Public Information Officer may also perform a key public information-monitoring role. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. A social networking site is a great tool for: Now you know about the many tools available to get your message out. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Identify the purpose of what you are writing and start with the main message. Having such knowledge enables them to make informed choices that affect their health and well-being. Selects the right tools for the messages. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. Tools to enhance the flow of public information are housed. Develop relationships with other organizations PIOs B. Are there cultural differences to take into consideration? The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. Determine who your audience is, what they need to know, and what they already know. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. Provide public information, emergency public information, and community education to your internal and external target audiences. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. Your organization may have other format preferences, such as single-spaced and one-page only. %PDF-1.6 % The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. Students also learn message development and . A micro-blog is a type of blog where the message is shorter. For more information on AP style, go tohttp://www.apstylebook.com. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Resident/Non-Resident, Trainer Program, etc. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Providing information and access to newsmakers. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. Timely updates and corrections to information in evolving incidents. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. Supporting information can be described as: A. What is the community sentiment toward your organization or the issue? Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. News releases are one of the most commonly used tools for PIOs. Public information is a vital function in disaster operations that . When a newsworthy incident occurs, the media will be there, whether youve invited them or not! When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. If you need to build an email list, consider including a place for people to sign up on your Web site. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. 17. PIOs need to have a complete understanding of the community's demographics in order to: A. If you use an acronym, make sure your audience understands it. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders.
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