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. It's time to submit your sponsorship proposal. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. startxref Our team becomes an extension of the marketing department of our sponsoring corporations or . You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. Nationally Televised racing is just that. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. Some features will have numerous benefits. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable You also may be able to offer experiences, such as hosting the company at the race track. Simply putting a name out doesnt always mean it will come back as added revenue for a company. Is your account popular How many Thousands of followers do you have? Sponsorship Proposal For . Approach the deal as a win-win for both sides. The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. Before approaching a sponsor, draft a proposal first. Keep this in mind with everything you do regarding sponsorship. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. It is your job as rights holder to understand what these objectives are and how you can best serve them. Thank the letter reader for his or her time and include all of your contact information. But remember, a great proposal is about so much more than an attractive design. Be sure to include a call-to-action so the decision-maker knows what you want them to . Why you do it. If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. xref The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. Don't ask yourself "How low should I go?" Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. Write down every possible attribute you can give to a sponsor. Tell us about it. Make your direct pitch. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. In the industry this is known as "activating" the sponsorship. People love to talk about themselves so ask questions and chat about them. 0000051603 00000 n Many people think sponsorship is easy: Sponsorships are not charity. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). vve Race Car Sponsorship Agreement Template. Include references to your relationship-building conversations. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. The heart of your proposal lies in what you have for them. Look for brands that are actively trying to promote themselves and look at how you can add to that. Essentially, Contingency Sponsors have already agreed to support a racing series. Do not plead. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. Race Car Sponsorship Proposal Template. Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. Approach the deal as a win-win for both sides. Figure out what you can offer to a potential sponsor. Without primetime TV coverage, how will people see your sponsors name/product? In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. You can use this to get an idea of a suitable industry or company. endobj But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. Don't feel like you need to include a shiny proposal document in the first instance. 5 0 obj A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. We work together, help each-other out, and do all we can to make sure well have a great race. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Understand the sponsorship process first. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. How to Write a Sponsorship Letter. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. How to Find a Sponsor as a Beginner Triathlete. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. You can customize the colors to match your company's brand. Make sure you only provide brief details of everything in the cover letter. From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. Are your posts in line with the companys current message? Type text, add images, blackout confidential details, add comments, highlights and more. You might be operating in a specific niche (see below for more details) or area. This will be key in making sure theyre happy throughout the year. Buy tickets for a NASCAR or F1 race. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal Print out the letter and mail it or hand-deliver it to the potential sponsor. You might be operating in a specific niche (see below for more details) or area. If you dont, it might be worth working with a designer to create this as they work on your proposal. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. Choose a page or event your audience would likely follow, e.g. Download. These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. Before you even consider approaching a sponsor, put together a sponsorship . Use all forms of media to showcase who you are: text, photo, audio, and video. Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. Businesses who sponsor drivers will pay money or provide free (or more likely. 2011 Team Racing Sponsorship Proposal Our desire . Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. 10+ Automotive Sponsorship Proposal Samples 1. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. 78 0 obj <>stream Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. 0000000516 00000 n Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. These can include: Ok - so you have a good understanding of what you have to offer. Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. So make it count. Are you going to help that business make more sales? She also has edited and produced online content for those publications. And you're not alone. Modern-day motorsport sponsorship is all about standing out. trailer Treat your Race Team as a Business. Are you looking at club racing as a stepping stone to Going Pro? Easily Editable, Printable, Downloadable. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. Leg Daddy Racing Sponsorship Proposal 1. E@!Euq[dIV%ehJQ5$ A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* Sponsorships help defray these costs. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. % race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. Consider trade magazines, local newspapers, and blogs too. Not only are you competing against other racing drivers but also against all other marketing activities. 2. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . You never know, something. The best way to learn about racing sponsorship is to read as much as you can about the subject. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. One of the biggest mistakes drivers make is getting too lost in their own heads. So fo ahead, drop them in the comments section below. Racing Sponsors. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. Expect serious, cutthroat competition with the higher stakes.