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Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. r/bourbon - Fun Fact: Luxco has rebranded their "Rebel Yell" line of Quick everyone buy up the Rebel Yell bottlings before they are gone! Thank you. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. Rebel Yell was to be produced in small batches and sent out to southern states. While this change has certainly upset some people, its an understandable switch. The most notable thing about Rebel Bourbon is their use of wheat. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. However, in 2020 the rebranding effort went to removing Yell from the bottle. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. And Charley said, "Well it wouldn't be proper since I sold it." And he said, "Well if you don't pick it up we're thinking of picking it up." On this Wikipedia the language links are at the top of the page across from the article title. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt The park did what they thought was best. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Rebel Yell whiskey is matured in No. The Luxco distillery is located in Louisville, Kentucky. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Just went to Kings Dominion with my 7 and 9 year old sons. who-ey! When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. And its got a bit of an edge, thanks to the addition of the Confederate flag. Rebel Yell dropped Yell? - General Bourbon Discussion - Straightbourbon.com It paragons description, that yell! Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. Please check your entries and try again. Is Rebel Bourbon good whiskey? I guess Billy Idol needs to rerecord "Rebel Yell." For the purists. ago Kings Dominion renaming iconic Rebel Yell roller coaster Confederate soldiers may have imitated or learned the yell from Native Americans. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. Perhaps as a result, availability is limited, and prices may vary. History of Rebel Yell in America - Dram Devotees NOTHING was wrong with its name! Single barrel still says yell. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). All bourbon will have at least 51% corn. According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. Rebel Yell Single Barrel 2017 Release. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. Once I became more conscious of the significance of the name, I did find it awkward. This isnt to say its bad. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. The 10 yr is rebranded on the desktop site. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. However, the addition of ice makes things a little better. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. Well see if this changes soon now that Lux row Distillers hits the four year mark. It was not that; it was the Southern war cry."[10]. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". Wild Turkey Rare Breed, Jura 10 Year Old, Rebel Yell, and New Irish Whiskey Product Description. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. Rebel Yell: A Classic Bourbon from the Deep South For Blood Oath Pact No. The move has been met with serious opposition by some fans. Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. Why did they HAVE to choose such a name in the first place? Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. Racer 75 is fine, as long as they actually RACE the trains! Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . Photo Credit Full stop. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. Rebel Yelland Yellowstone were my veryfirst bourbons. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. A big, round body with a palate that follows the nose - honey . This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. Its been a strange and complicated journey. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. When compared to the lineup of other wheated bourbons, that price is hard to beat. I was in the first graduating class of a new high school in the far south end of town. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? The 75 refers to 1975, the year that the ride opened. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. Is Rebel Bourbon the Same as Rebel Yell? A wheated bourbon. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. The brand bounced ownership, eventually landing in the Diageo portfolio. Weller. I'm not sure why Rebel is less offensive than Rebel Yell. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. As one of those small minority it has never really bothered me either. Review: 1969 Rebel Yell Kentucky Straight Bourbon Whiskey Okay, so this isnt a great sip, but not awful either. Then suddenly, I stopped seeing it in stores around town. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. It is often enjoyed neat or on the rocks. Other wheated bourbons include Makers Mark, Larceny, and W.L. Privacy Policy. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. It works just fine in a mixed drink and actually is palatable on the rocks. The brand has changed hands and recipes, but it is a part of American bourbon history. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. Where is Rebel Whiskey made? "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. In fact, Im kind of disappointed. It's those quiet rebels you really have to worry about. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. We all know why your pleasing the pc crowd. Risk takers, rule breakers and noise makersunite. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. From there, most bourbons will contain malted barley, and rye. Sorry, I missed that. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. Aaron joined the drinks industry in 2013. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. NGL the name was off putting and should have been changed decades ago. Getting a little punchy here, down in the DeepSouth . Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. [3], Several recordings of Civil War veterans performing the yell exist. To me it was just a name given to a coaster, devoid of any historical or political significance. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. Maybe next time I'll have to make my sarcasm more evident!!! Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. Its not difficult. But Racer 75? Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Thats just awful. Create an account to follow your favorite communities and start taking part in conversations. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. Tons of bottles out though. The reason is because it is cheap and good enough. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. That's how we are supposed to do this right? Rebel vs Rebel Yell : r/bourbon - reddit.com Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. Rebel Kentucky Straight Bourbon Whiskey - Master of Malt Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Rebel Yell Launches New Look for Brand Lineup - Kentucky Bourbon Trail While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. The standard price of Rebel Yell used to be right around the $12 mark. 1872) to form the Stitzel-Weller distilling company in 1910. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. Rebel Yell 10 Year Details. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. The Rebel Yell is still available for purchase. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. The Yellow Stone brand was discontinued in 2015. Yes. It is what it is. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. The Lux Row Distillery filled its first barrel three years later, in January 2018. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. Color: 1.3/2.0 on the color scale (russet muscat) Price: $60-70. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. Changing it just seems to serve no purpose and make the park seem more bland. Consider this similar product. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. It might not be an everyday sipper. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. Edit: Watching this yo-yo up and down has been hilarious. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. Landon Sampsell We will never go there again. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. Good luck selling and Never Go Quietly! Finish: Sweet honey and light pepper and spice. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". Rebel Bourbon - Defiantly Smooth Wheated Bourbon Do you wish theyd keep the name. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. Oddly the 10 year picture on that site still says Rebel Yell. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. So OK, change the name. The name is also reminiscent of similar ride Racer at sister park Kings Island. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. As a note, we compare prices from various Total Wine locations across the US. I think you hit the nail on the head on this. Disgusted with the name change. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! Its got a strong, bold flavor thats not for the faint of heart. They were trying to distance themselves from that heritage because its becoming less an less accepted. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. I like Rebel Bourbon a lot better at the $13 price point than $18. Whiskey Review: Rebel Yell Bourbon - The Whiskey Wash Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Leave a comment below. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. Use of the "Southern war cry" precedes the Civil War. There is just no end to this madness. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. Did it hurt your feelings too? Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. The '75' refers to 1975, the year that the ride opened. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. Hopefully the wood work they are doing will justify the new and improved name. It started with a new bottle design and a new marketing campaign. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . Changing the name of the Rebel Yell is turning your back on everything that made you what you are. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. I dont claim to speak for or represent anyone. Rebel Yell Bourbon is often left out of the wheated discussion. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. WorldSeries2021 6 mo. Its cheap and low quality but wholly drinkable. By using this site, you agree to our Terms of Use. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. Award-winning Rebel Yell bourbon dates back to 1849. Im sure theyll be hitting the clearance rack soon. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). The W.L. Whiskey Review: Rebel Yell American Whiskey Rebel Yell Kentucky Straight Bourbon Review | Breaking Bourbon With these changes also brought about a hike in the price. Please feel free to start anew thread on the subject. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. For the Trailblazers. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. The W.L. I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. lol. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. Now that weve covered the basics, its time to get into the real reason you are here. . [1] The origin of the yell is uncertain. I will say, though, that Im excited to get back to reviewing some higher quality options. Woh-who-ey! While he had no prior knowledge of whiskey, he did have some experience. and our Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Rebel Yell (bourbon) - Wikipedia In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". At last it grew too dark to fight. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. Units were nicknamed for their apparent ability to yell during battle. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Katelyn is a freelance writer in Portland, Oregon. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. Irish Distillers recently announced the Something went wrong. "Who Whipped Whom? Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. Rebel Yell Has a Cool New Look and Two New Bourbons Rebel Yell 100 Bourbon Review | Breaking Bourbon The distillery is located in Bardstown, a town known for its bourbon heritage. At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting. The brand was established after Prohibition in the 1940's. But more importantly, we cannot white wash history (forgive that wording, please!). By Thanks for subscribing and watch for your first newsletter soon! (Originally published in, This page was last edited on 10 February 2023, at 16:18. November 18, 2020 in General Bourbon Discussion. Rebel Bourbon - Lux Row Distillers However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. To be truthful, this kinda pisses me off. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. This change is still being implemented on retail shelves. Rebel Yell was a term used to describe the battle cry of the confederate army. In 2016, construction on the brand new Lux Row Distillery was begun. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). In 2019 Rebel Yell went through a rebranding effort. For more information, please see our It wont be undone but it was a mistake to change the name of an icon! As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. Without fail, it was Yellowstone or Rebel Yell. "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley.